The advantages of your company’s concept, product, or service are difficult to explain to your customers because they are yet to be available on the market or even because they contradict a current trend in some way. If your product has clear advantages, but customers still need to understand how it works tutorials page, they are reluctant to buy it because of this. These points are clear, but the buying process is complex and not immediate.
Even though tutorials, explainer videos, or educational content, whichever the preferred denomination, have enjoyed rapid growth due to their ability to engage viewers, whether they are educational videos or tutorials page. Essentially, explainer videos are content that empathizes with the pain of the person, empathizing with their difficulties. They focus on the customer’s needs instead of the company’s product or service. Shortly, explainer videos change the perspective of consumers.
Rather than show the side of the company, demonstrating the advantages of the product or service, these videos are centered around the customers’ perspective, showing how they can solve problems. In this kind of video, the brand does not intend to promote the product or service in any way. Businesses begin operating at a time when consumers are searching for information. If you can make learning easier, faster, and more exciting for consumers, you can bet that consumers will become your customers.
A key reason for the success of these types of videos is that they allow companies to communicate with consumers at an early stage of the buying process, which is why they are so successful. In this way, the brand is positioned as an example of excellence in its field, attracting traffic to its website and naturally increasing its search engine rankings through organically improving its position in the search engines and positioning itself as an authority on its subject matter.
Youtube has more than 500 million daily views of videos with educational content, which shows how people are curious and interested in learning. Hence, an investment in a tutorial video has a higher ROI than just direct advertising. Surprises are always a great way to shake up our routine.
However, it is not necessary to lose objectivity just to be surprised, but it is appropriate to shake up the routine occasionally. In addition to videos, gifs, images, infographics, testimonials, and case studies, if you’re focusing on blog articles, you should break them down into more understandable segments. Content that is irrelevant and uninspiring is irrelevant.